Who will win the pitch battle between agrotech startups at Wagga Wagga? | Queensland Country Life


The founders of nine agro-tech startups from across Australia will compete next month to showcase their technologies to an audience of farmers, investors and industry leaders.

They were chosen from a field of 33 for the Startup Network, an educational program created by AgriStart and evokes AG to stimulate the growth of Australian agri-food startups and strengthen ties with farmers to support the adoption of new technologies.

The finalists will “sell” their innovations, which are ready for on-farm testing, at the Startup Network showcase event at Wagga Wagga in NSW Riverina on July 20.

The event will be followed by a networking dinner with producers, investors and industry professionals.

The top three nominees – as judged by farmers and producers – will receive a professionally produced video presentation showcasing their products, which will be invaluable for capital raising and marketing.

While not all startups raise capital, they are looking for feedback on their products and farmers willing to test or implement their technologies.

The nine finalists are:

Jack Travers, New Farm, Qld: TruckTracker is a mobile and web-based application that tracks the location of trucks as they move livestock and shares real-time data with buyer and seller to better manage livestock movements throughout of the supply chain.

Jack Travers, New Farm, Qld.

Lucy anderton, Albany, WA: myFARMSMART is a business analysis tool for farmers and their advisers focused on the WA’s farming systems.

Lucy Anderton, Albany, WA.

Lucy Anderton, Albany, WA.

Dr Daniel Pelliccia, Knoxfield, Vic: Rubens Technologies has developed sensors and analyzes to predict fruit quality parameters in real time and without damaging the product.

Dr Daniel Pelliccia

Dr Daniel Pelliccia

Nick seymour, Footscray, Vic: Farmo produces remote sensors for agribusiness and smart cities. They can monitor soil, water, gates, electric fences, weather, and people from anywhere using IoT.

Nick seymour

Nick seymour

Rob johnson and Peter roberts, Hemmant, Qld: Agtechnic is a developer and supplier of autonomous technologies on unmanned all-terrain vehicle platforms.

Stewart mcconachy and Simon Winter, Geelong, Vic: iTRACK is developing livestock identification that uses retinal technology to provide traceability that cannot be tampered with.

Hamish Munro, Orange, NSW: Pairtree is a universal agricultural technology dashboard that provides real-time information as a service to farmers to manage their daily activities in a centralized hub.

Hamish Munro, Orange.

Hamish Munro, Orange.

Rob kelly, Perth, WA: LIVEstock Pricing is a price discovery platform for sheep, cattle and goats and allows buyers to send prices to producers in real time.

Rob Kelly, Perth.

Rob Kelly, Perth.

Lisa Anderson, Randwick, NSW: Thinkbio has developed biological inoculants using microbes and fungi to optimize yield and reduce the use of synthetic fertilizers.

Lisa Anderson, Randwick.

Lisa Anderson, Randwick.

AgriFutures Australia chief executive John Harvey said an explosion in technology has been seen around the world over the past five years.

“We are seeing a flowering of things like artificial intelligence, machine learning, remote sensing, the Internet of things, 3D printing which all have an impact on global society in general and agriculture in particular” , did he declare.

Mr Harvey said it was essential for Australian farmers and agribusinesses to have early access to these technologies and reap the benefits of early adoption.

“Often the people who understand the technology come from other industries with little or no connection to agriculture.

“We hope The Startup Network will connect these bright young people, who understand technology, with farmers so that they understand their customers’ pain points and problems that need to be addressed.”

Jack Travers, founder of TruckTracker, and Lucy Anderton, developer of mySMARTFARM, both believe that Australian agritech has a bright future, but worry about the complexity of its use on the farm, albeit from different angles.

“Ease of use is probably the most important thing (about agritech). The level of technological capabilities of people is very varied in agriculture,” Travers said.

“So it’s really important to have something that’s easy to use and not too complicated.

“The technology must also solve a problem and have a tangible benefit.”

Ms Anderton is concerned about the complexity of decision-making for farmers.

“There is a bit of technological fatigue among farmers, there are a lot of things to consider,” she said.

“Farms are really complex businesses and it’s pretty hard to figure out how to get the best value for money to solve the problems you want to solve.

“There is obviously some commonality between the operations, but developing a product that solves enough specific problems that you can get real traction and scale up is a challenge for both sides of the industry.”

The story Agritech startups engage in a field battle at Wagga Wagga first appeared on Online farm.


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