Through Ryan gunngle
As a business owner, being resilient, willing and able to adapt urgently during tough times has taught me some great lessons about investing as we envision a post-pandemic world.
Create your own destiny
The power to create your own destiny is important when you invest. While there isn’t a great time to invest, you have to be prepared to take the risk for the reward. In my business, the fear of failure doesn’t let us miss an opportunity. Don’t let others get past you while you wait for it to happen. Make it happen.
You can’t be afraid to go against the grain when it comes to investment decisions. When we started our venture capital fund, we knew it was a long-term game. We have always had the vision to be more than a product company by expanding into areas and partnering and investing in large, like-minded companies. It was a deviation from our ‘core’ activity and some asked why we were going to do this move, but it was incredibly clear to me and part of our bigger game to be more. We want to be a holistic solution provider for families around the world, and over the past few years, that’s how we’ve made investment decisions.
Lean in with like-minded partners
Having this ability to meet our clients’ goals during the pandemic was and still is an invaluable resource that plays a direct role in the success of our team and the overall growth of the business. We are rooted in a simple but meaningful goal of creating small wins and a bright future for all families, and our trade movements and investments are following that path. Additionally, we are working hard to break down any barrier that in any way prohibits us from doing so.
The past year has been a learning experience in which I discovered that our funding partners do not share our same long-term vision or our perspective on mutual respect and support. A 20-year relationship was severed, which could have devastated the business terribly and prevented us from investing in growth. But, with the mentality of controlling our destiny, we have taken an important step.
We have decided to work with financial partners who allow us to invest in growth compared to traditional commercial banks. We are a growing company that has a lot of momentum and opportunity, so the pivot to a private equity structure and relationship has proven to be hugely beneficial as we continue to generate cash to invest more in the business. business and consider expanding the business outside of our core business.
Timing can be tough when faced with challenges beyond your control, but you can still control what and how you plan while waiting for the right time. Spend the wait time planning ahead to make sure all you have to do is pull the trigger when the opportunity arises. I encourage my team to always have 2-3 opportunities ready if the first one doesn’t work out to make sure we keep a lot of irons in the fire and are always on track to meet our goals and grow the business. We are always looking for what is best for the business. While the timeline may be a bit longer, we are working hard to close the gaps and curb the loss.
Having this type of mindset when investing has allowed our business to adapt quickly over the years. The resilience we have shown during difficult times will surely help us when it comes to making investment decisions in the future.
Ryan Gunnigle is the owner and CEO of Kids2, a global parenting company dedicated to helping new parents solve some of their biggest problems.