Hulu + Live TV will increase the price of their live TV streaming service to $ 69.99, but it will now include access to Disney + and ESPN + ($ 15 value). Hulu Live TV customers already had access to the Hulu SVOD plan with the live service.
The $ 5 price hike goes into effect Dec. 21 for new and existing customers. Hulu + Live TV with their ad-free SVOD plan (with Disney + and ESPN +) will be $ 75.99 / month after the price hike (previously $ 70.99).
Those who already pay for Disney + or ESPN + will receive credit for their existing subscription.
Hulu previously offered Hulu + Live TV with The Disney Bundle for $ 72.99 (with ads) and $ 78.99 (without ads), which will save $ 3 per month for those who had these plans.
Their Hulu (with limited ads) and Hulu (ad-free) plans will remain at $ 6.99 and $ 12.99 respectively, after seeing their prices increase by $ 1 in October.
Just last week, Disney announced that Hulu + Live TV has reached 4.0 million subscribers, placing it, along with YouTube TV, as the largest live TV streaming service.
Earlier this year, Hulu added the NFL Network to its base plan and NFL RedZone as part of a new sports add-on. No additional channels should be added with the price increase.
This is the fourth major price increase for the service. In February 2018, the service increased the price from $ 40 to $ 45 after Discovery’s channels were added. In December 2019, they increased the price from $ 45 to $ 55. In December 2020, they increased the price from $ 55 to $ 65.
Hulu Live TV isn’t the only service to increase prices last year.
Sling TV raised the price of Sling Orange and Sling Blue to $ 35 in January, but added a 50-hour DVR to the packages. Philo also increased the price of their service to $ 25 in May, while adding the ability to keep the DVR recording for a year.
Neither YouTube TV, nor fuboTV nor DIRECTV STREAM has increased the price of their service in 2021. However, fuboTV has added regional sports fees in many markets.
YouTube TV last increased the price of its plans from $ 50 to $ 65 (a 30% increase) in June 2020. fuboTV removed its standard $ 60 plan in December 2020, with its new cheapest option from $ 65. AT&T raised the price of its old plan in March, but DIRECTV STREAM has remained at $ 69.99 since last year.
With the annual increases in content costs – and the continuing fattening of live TV streaming service bundles, it’s no surprise to see annual price increases for the services. The question is, how far will they go before customers completely forgo over-the-air TV.