Crown Affair Founder and CEO Dianna Cohen Shares Her Ambitious Bedtime Routine


In our Sleep with… series, we ask people from different career paths, backgrounds and stages in life how they are doing to sleep the magic happens.

Dianna Cohen founded Crown Affair, a hair care brand, in early 2020 after years of working behind the scenes at beloved Millennial startups like Away, Outdoor Voices and Harry’s. While Crown Affair is relatively new to the notoriously crowded beauty market, it has already earned a respectable spot on many top shelves, and not just because of its sleek branding and cool-girl aesthetic. Crown Affair also works: the product line, from hairbrushes and towels to shampoo and conditioner, really works. (In fact, The Renewal Mask – which is currently sold out everywhere – and The Brush No. 002 won the SELF Healthy Beauty Awards earlier this year.)

Cohen’s mission with Crown Affair is rooted in ritual and health, she says, so it’s only natural that his bedtime routine is both leisurely, fulfilling, and detail-oriented. “My husband always tells me, ‘Your rituals have become your life,'” Cohen told SELF. “I’m like ‘I know, that’s the point.’ It is not just an extracurricular.

Talking to a hair care expert about your bedtime routine is inherently fascinating; there are a number of hotly contested hair care practices when it comes to nighttime and sleep, and Cohen has a reflection on all of them. On silk pillowcases? She likes them, but they are not essentials of the evening. “For example, I would never travel without my hair towel,” she said, even though she would leave the pillowcase at home. Want to sleep with wet hair? “I wouldn’t recommend sleeping on wet hair. I actually like the loop that comes with it, but it will break more, ”she says.

Cohen uses her hour-long wellness relaxation as a means of resistance against the erratic start-up culture in which she began her career. “I never want to go back to the days of taking the shower and hanging out with 37 Slack messages for something that wasn’t really urgent,” she says. “Prioritization and essentialism are everything, and I think understanding that sleep should be a priority and taking care of yourself is a priority is really important.”

“I have a very successful friend,” she continues. “He said to me, ‘Do you know what my secret is? I only need five hours of sleep to function. It’s amazing for him. He can spend a whole day in front of others, but I couldn’t do it.

Here, Cohen takes SELF step-by-step about what his trip to sleep looks like each night in his Miami apartment. In the first minute of our conversation, she asks, “It’s going to be laundry day, isn’t it?” Yes, we’re deciding, make it a wash day (although Cohen will continue to provide advice for no-wash days as well). See her full hair care routine and the rest of her inspiring personal care rituals below.

I usually eat dinner around 7:30 p.m. if I’m lucky, and that’s when I start to go into chill out mode.

At this time, we turn on all of our Noguchi lamps. I love how a subdued paper light is in the apartment at night, compared to a ceiling light or something that you could use at other times. And I usually light a candle. I recently bought one from the Edition Hotel here, and it smells good, because the Edition smells good, so I turned it on at night. Then I’ll make some tea. There is an amazing tea from Good Company Tea that contains a little bit of CBD. I love the packaging and the experience of opening it too. I actually use the little pouches as jewelry holders after I have finished all the teas.

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Good Company Tea Blend No.36

As I started to get ready for bed, I put my phone away to charge it so that it wasn’t in my space and I didn’t get notifications.

At this part of the day, it’s like you call me, I’ll take it, but I try not to. I will also shut down my computer and play music on my Sonos. I really liked this group, East Forest. They made this amazing album with Ram Dass recordings that I listened to. It is really relaxing.

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Sonos Roam Smart Wi-Fi and Bluetooth portable speaker

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Crown Affair The Brush No. 001

Before washing my hair, I always brush my hair with a double bristle brush or a boar nylon brush.

Because I only wash my hair once or twice a week, brushing moves all the debris, dirt, and natural oils from my scalp onto my strands. So by the time I take the shower to wash my hair, it’s much cleaner. I brush my hair for two minutes. It’s one of my favorite feelings.

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